I couldn’t have done it all without the help of Krav student and photographer Sergio and contract web developer Buko. Sergio organized multiple photo shoots and shot a lot of great material himself. Together we built a pipeline of content for new programs, social media postings and ads. On the web development front Buko was there the whole way, helping with theme customization, connecting to payments, and integrating the calendar among many other duties. Sergio continues to support the marketing effort with excellent social media videos showing the fun, dynamic atmosphere of KMSF.
Within 6 months post launch of the redesign, the site began to gain back and exceed its prior performance numbers, gaining over 30% new and overall users, up 25% in sessions and page views and dropping in bounce rates. The ownership and staff can easily maintain and extend the site with the modular theme, landing pages, category hierarchies and blog setup. KMSF just celebrated its 20th year anniversary, and I’m proud to be a part of its continuing success.