Bently Reserve Website

The stately Bently Reserve building’s original purpose was housing the Federal Reserve Bank. Initial construction was completed in 1924. Bently purchased it in 2005 and renovated it to lease upper floors to commercial tenants, and the 2nd floor conference rooms and banking hall as a glamorous wedding and events space. The website was in dire need of an aesthetic update, responsiveness for mobile devices, and to be connected to the Events team’s lead capture system.

Activity Breakdown

Project Management
Art Direction
Marketing Automation
Schedule Management
QA Testing and Launch

Banking Hall

Reserve iPad - Banking Hall

Weddings

Reserve iPad - Weddings

With a copywriter, marketing assistant, coder, graphic designer, photographers, and the IT team, we delivered a redesign that resulted in 30% more page views, 21% more time per page, and 50% more lead conversions in year to year comparisons.

The new site conforms beautifully to mobile devices, routes sales leads to the Events team, and features dozens of high quality images of this dynamic, timeless space.

Reserve Laptop

“Very well done. Easy to navigate, simple elegant design, professional.”

Christopher BentlyOwner, The Bently Reserve