This engagement came at a pivotal moment for a successful publisher of unique children’s books. Created out of necessity by a Black father of muti-racial children, these straightforward, honest, simple and beautifully designed books don’t talk down to kids. Every book shows respect for the readiness of children to address difficult yet crucial topics like racism, mental health, bullying and much more. Founder Jelani Memory was ready to go multi-channel, switching from books alone to podcasts and video classes. Although subscriptions were going well, it was also time to take this piece of the business to another level with customization to accommodate a fast growing library with a new age group offering.

Activity Breakdown

Project Management
Content Management
UX & Requirements
Vendor Management

User Flow


The team at Hybrid Design went through a detailed brand assessment, design and brand extension exercise first. Then we engaged with the AKCA team to design and build out the new multi-channel site with a development partner. Our UX and web design tools were Google Docs, Google Draw, Adobe XD, Figma, and Invision. The new multi-channel site for A Kids Company About launched in the spring of 2021. The library of offerings continue to grow along with the list of incredible partnerships with authors and educators.